The game's voice acting was originally in German, but was translated for international versions of the game with different voice actors.

The Lula series was originally developed by German company cdv Software Entertainment in response to the lack of mainstream Western adult video games, and the censorship in games such as the Leisure Suit Larry series. After finding her keys, Lula leaves her home in Beverly Hills and travels to San Francisco, Las Vegas, and New Orleans to rescue them. Three porn star triplets are abducted from Lula's house and she decides to rescue them. The scenes sometimes lack detail and during one particular scene, the male hair is missing altogether. The player is sometimes required to watch cut-scenes. Lula is often required to perform appropriate acts in order to interact with characters and advance. The game does not allow the player to progress through the story until they have talked with all characters and clicked on all objects in an area.

In one puzzle, Lula flashes her dressing accessories to distract a clerk instead of using a more standardized adventure gaming device. The solutions to the puzzles often have a strange theme. Lula encounters puzzles throughout the game, and in order to progress through the game's storyline, the player must complete them. The player interacts with the environment by clicking on people and objects in the environment. She can be turned using the mouse and moved using the keyboard from a third person perspective, although attempting to move and turn at the same time can sometimes lead the game to crash. Lula 3D is an adventure game where the player controls Lula, an adult actress who must save her kidnapped co-stars to shoot her next erotic movie.

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